Rather than each of us going our own way, when everyone in Skåne employs the same message, communication becomes much stronger. When we collectively share the advantages and highlights of Skåne, we create a strong long-term brand. Together we attract more visitors, business people, organizers, filmmakers and investors from around the world.
During 2015, Business Region Skåne worked to renew the Skåne brand. As part of this process, on several occasions we brought together key people from the business community, organizations and the public to discuss how we can best develop our brand.
In 2016 it's time to sweat the details and do some hands-on work. We are planning an open and inclusive process in which we will involve as many people as possible related to the brand. This process also includes the development of the digital platform and other tools that help facilitate the application of the Skåne brand.
Get the full brief on our Swedish page