The birth of UI/UX
As Ericsson's very first visual interaction designer, he cut his teeth on Ericsson's first color LCD phone, the T68. He went on to develop the profitable T610, which included the visual design, layouts and even the typeface. This gives Per a unique perspective on UI/UX development in Skåne - where it has come from and where it is going.
"Back then the UI technology framework was new to mobile phones, so you worked out ways of doing things from scratch. It was intuitive, cutting edge, pioneering if you like. Now the technology has matured as we have figured out how to do most things."
Ericsson and Sony Mobile have played a fundamental role in why Skåne is still producing world leading mobile technology 25 years after it began in the region. As Per highlights Ericsson, and Sony Ericsson became the base of most of the successful spin offs and start-ups in Skåne. Talented UI/UX designers and engineers left these companies and then sold either their technology or services back to their former employers.
Dynamic ecosystem that spawns winners
It is this dynamic of smaller companies sharing technologies and services with bigger companies and vice versa that has created a vibrant and fruitful UI/UX ecosystem. Globally important companies such as Scalado, a world leader in mobile imaging, and TAT used their big client connections with Sony Ericsson as a springboard to international success.
TAT's unique UI framework technology has achieved worldwide acclaim, with the complete UI design of Android 1.0, and platform development for not just Sony Ericsson, but Samsung, Motorola and Nokia too. The company was later acquired by RIM for the BlackBerry10.
The future is all about good UX
Today Skåne has a strong and self-sustaining UI/UX ecosystem that is no longer dependent on just large companies. Color Monkey, as a UX design studio and consultancy represents a good example of the growing and talented UI/UX community. Started by Per Ögren and Mikael Peterson5 years ago the company is good at analyzing businesses, the business case and then translating that into good UX design.
Customers range from small ones to well known brands such as Spotify, where they are helping to improve the UX across all channels used by the company.
As Per says: "Everything is an experience, and all experiences can be designed. Designing the experience for applications and devices is becoming paramount because you earn your money and future investment from a good UX "
Per believes Skåne will continue to burn bright as a centre for UI/UX development. He believes the number of companies working with UX design will increase as institutionalized businesses, like banks, start to adopt UX design. He also predicts that Skåne will continue to maintain its position as a hot hub for gaming. But when all is said and done Skåne remains a serious world player in UI/UX 25 years on.
If you are looking for business opportunities within the field of UI/UX, please contact Daniel Kipowski, Head of ICT, email@example.com.
Send an e-mail to Invest in Skåne