Six ways to boost your career in Skåne: 6. Hop on the bandwagon

Denmark and Sweden observe a rivalry dating back to the Viking era. But for Michael Sejrbo-Petersen – a Dane – there was no contest.

Michael Sejrbo-Petersen spent much of his childhood in Sweden, but considers himself Danish and holds a Danish passport. However, he couldn’t resist Skåne.

– I studied marketing management in Denmark and lived in my home country for three and a half years, Micheal explains. But then I headed back to Sweden again – the country which I truly adore most in the Nordic region.

At first drawn simply by the “extraordinarily good geographical position” of the Helsingborg area, he soon found himself frustrated by his lack of the right “key to the entrepreneur door”.

He had an idea he believed in – Dirma.se, transparent marketing which pays consumers, launchied 2014 – but he struggled at first to make it a reality.

That’s when he stumbled upon Forza of Sweden - an incubator of sorts, or rather an “entrepreneur generator”.

– After I met the guys there I found that there are plenty of different forums you can join. You just have to search a little deeper, Michael says. I realized that the scene for young entrepreneurs in Skåne is plentiful.

– So my big tip for the first time entrepreneur in Skåne is to go to the city business office, called Närlingslivskontoret, and ask if they have any organizations or meeting places for entrepreneurs. This will shorten your search for like-minded people significantly. And once you get in touch with them, attend as many events as possible. It will make a big difference.